By Don Steinberg
So that you are looking to produce a quick movie. Or layout a brand new line of bijou. Or manufacture a innovative solar-powered backyard sprinkler. There’s only one capture: you wish $100,000 to bankroll your dream, and your bank account has just enough to hide the rent.
input Kickstarter.com—the out of the ordinary “crowdfunding” site introduced in 2009 that brings enterprise capital to the hundreds. At Kickstarter, it’s now not unusual for marketers to elevate $50,000, $100,000, $250,000, or extra. All you would like is a smart idea—and The Kickstarter Handbook.
company journliast Don Steinberg has interviewed dozens of artists and inventors who introduced their ardour initiatives on-line. via their voices, you’ll discover the entire techniques of a winning Kickstarter crusade. You’ll examine the weather of a compelling Kickstarter video, cutting edge how you can marketplace your initiatives, counsel for purchasing donors onboard, and the secrets and techniques of impossible to resist Kickstarter “rewards.” You’ll additionally detect what to do in a best-case scenario—when your undertaking is going viral and the money begins flowing in. On Kickstarter, it occurs to some fortunate visionaries a week. Here’s how you can be one in all them.
Read Online or Download The Kickstarter Handbook: Real-Life Success Stories of Artists, Inventors, and Entrepreneurs PDF
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Extra info for The Kickstarter Handbook: Real-Life Success Stories of Artists, Inventors, and Entrepreneurs
When you care what the associates imagine, you'll by no means get wealthy. . . . if truth be told that obtaining wealthy capacity sacrifice. And the worst of it truly is, it isn’t consistently you that’s doing the sacrificing. ” In these tough nuggets of recommendation, simply change out “get wealthy” and insert “successfully fund a Kickstarter crusade. ” It’s greater than an event; it’s a task “One of the issues we discovered is—it’s a role. It’s no longer unfastened money,” says Brandon Walley, one of many principals of the undertaking referred to as Detroit wishes A Statue of Robocop! “A couple people have been right here in Detroit . . . and it used to be like a full-time activity for it slow. ensuring you get the note out, consistent social media stuff. ” Pete Taylor concurs. “It’s unreal,” Taylor stated, days into his crusade to elevate $12,000 to release SAVORx, a provider to supply clean spices and highly spiced recipes to foodies. “I haven’t slept in days. ” “We weren’t extremely smart approximately it. i believe we type of assumed if we placed it on Kickstarter humans might magically flock to the project,” Dave Chenell instructed the Betabeat web publication, after he and buddy Eric Cleckner raised simply $3,049 in their $20,000 objective to make graFighters, “an on-line scuffling with video game in your hand-drawn characters. ” Aurora Guerrero, a filmmaker in l. a., got down to elevate $80,000 to complete Mosquita y Mari, a feature-length movie a couple of dating among Latina children. “I’ve advised humans, if you’re going to release a crusade the place you’re attempting to bring up greater than $10,000, then you’d higher prepare to work,” she says. “Work your butt off. Even ahead of you do the crusade. you want to do learn. What are your incentives? What’s your aim gonna be? Create a workforce that can assist you, since you can’t do it on your own. in the event you try and do it by yourself, your life’s going to be depressing for thirty days or in spite of the fact that lengthy. We had a person doing on-line social media each day in the course of the crusade for thirty days directly. ” Says invoice Lichtenstein, a veteran filmmaker and fund-raiser who sought to elevate $104,000 to make the yank Revolution, a documentary approximately Boston rock-radio station WBCN: “If you examine nearly any account of anyone who’s performed the sort of issues, often they’ll say, ‘don’t do greater than thirty days. it's going to kill you. Or plan to take a two-week holiday later on. It’s onerous. ’ i assumed, how laborious can it's? It’s like eBay! yet it’s now not. ” “The Kickstarter factor is so dramatically divergent from something I’ve performed. I suggest, I’ve been fund-raising now for fifteen years, and it’s in contrast to something, drawing even more from my event on Election Day or group organizing. those who imagine ‘Oh, I’ll simply placed anything up and lift $10,000’ are horribly disillusioned. a part of it's that for those who don’t increase it all, you get not anything. That’s why it’s like Election Day. you could have one shot. So each minute you’re puzzling over it, handing out playing cards. You’re speaking to a cabdriver and also you move, ‘Hey, here’s a movie I’m pitching. ’” A medical approach to examine Kickstarter is to view it as in simple terms a billboard and an accounting system—a imperative position to inform the area what you’re supplying, besides a mechanism for amassing and tallying donations.