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Resistance and Persuasion is the 1st booklet to investigate the character of resistance and display the way it may be lowered, triumph over, or used to advertise persuasion. via analyzing resistance, and offering ideas for overcoming it, this new booklet generates perception into new elements of impression and persuasion. With contributions from the leaders within the box, this ebook offers unique principles and learn that reveal how figuring out resistance can increase persuasion, compliance, and social impact. some of the authors current their study for the 1st time. 4 faces of resistance are pointed out: reactance, mistrust, scrutiny, and inertia. The concluding bankruptcy summarizes the book's theoretical contributions and establishes a resistance-based learn time table for persuasion and angle swap. This new ebook is helping to set up resistance as a valid sub-field of persuasion that's equivalent in strength to steer.

Resistance and Persuasion deals many new revelations approximately persuasion:

*Acknowledging resistance is helping to minimize it.

*Raising reactance makes a powerful message extra persuasive.

*Putting arguments right into a narrative raises their impact.

*Identifying illegitimate resources of knowledge strengthens the impact of valid sources.

*Looking forward reduces resistance to persuasive makes an attempt.

This quantity will entice researchers and scholars from a number of disciplines together with social, cognitive, and future health psychology, verbal exchange, advertising and marketing, political technological know-how, journalism, and education.

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